Qualitative Exploration
12 focus group discussions formed part of the study.
Project Raffle
Research into technological platforms for lottery businesses, with 12 focus groups and 2,000 survey respondents in Lagos, Abuja and Port Harcourt.
The research brief.
Research into technological platforms for lottery businesses, with 12 focus groups and 2,000 survey respondents in Lagos, Abuja and Port Harcourt.
Explore a similar research challengeTHE STUDY CONTEXT
Examine Technology Choices in the Lottery Business.
Project Raffle investigated the lottery business in Nigeria with a focus on understanding which technological platform could better support the client’s business. Both qualitative and quantitative methodologies were used.
The research engaged people using various betting platforms across Lagos, Abuja and Port Harcourt.
Quantitative Measurement
The survey component included 2,000 respondents.
Multiple Markets
Collection covered Lagos, Abuja and Port Harcourt.
DOCUMENTED SCOPE
A Technology Question Supported by Mixed Methods.
The company profile records November 2022 and Mooreadvice Limited as the project’s period and reference organisation. The research scope combines moderated discussion with a larger survey component.
LET’S MOVE FORWARD