Personal Interviewing · CAPI
Computer-assisted personal interviewing supports structured surveys conducted by interviewers with respondents.
Quantitative Research
Bring clarity to complex questions with structured, measurable evidence.
Designed around your decision.
Our structured surveys support customer, employee, stakeholder and community research. We design questionnaires, recommend appropriate approaches and manage collection, validation and analysis to turn responses into useful evidence.
Discuss your research briefSTRUCTURED MEASUREMENT
Reach Your Audience Through the Right Survey Format.
Our quantitative offering includes surveys of customers, employees, stakeholders and communities. Questionnaire design and the collection approach are developed around the study’s objectives and the audience being reached.
Telephone Interviewing · CATI
Computer-assisted telephone interviewing provides an interviewer-led format for collecting survey responses by phone.
Web Interviewing · CAWI
Computer-assisted web interviewing enables structured questionnaires to be completed online.
Paper and Face-to-Face Surveys
The profile also includes paper-based and face-to-face approaches for appropriate research settings.
MEASURABLE RESEARCH QUESTIONS
From Experience and Attitudes to Product Response.
Quantitative studies can explore campaign effectiveness, media usage, consumer habits and attitudes, concept acceptance, packaging, customer satisfaction and price sensitivity. Product, taste and fragrance testing are also part of the documented offering.
Customers and Brands
Measure satisfaction, usage, attitudes and the response to advertising or promotional activity.
Products and Concepts
Evaluate reactions to concepts, creative routes, products and packaging within a defined study.
Pricing and Service
Investigate price sensitivity and service experience through appropriate quantitative designs.
RESEARCH PLANNING
A Survey Begins Before the First Response.
Planning includes understanding the brief, recommending an approach, considering likely problem areas and proposing timing and costing. After collection, cleaning, validation, processing and statistical analysis help turn responses into a clear account of the evidence.
Explore data management and analyticsLET’S MOVE FORWARD