Research with Context
We consider the organisation, its audience and its operating environment before recommending a research approach.
About Us
Research expertise, human understanding and analytical precision. A team committed to helping you see more clearly.
THE PRECISION EDGE APPROACHHuman understanding.
Analytical precision.
Analytical precision.
MEET PRECISION EDGE
A sharper perspective. A stronger decision.
Precision Edge Limited is a full-service research and insight consultancy. We combine deep knowledge of Nigerian and African markets with international experience to help organisations understand people, navigate change and act with confidence.
Credible data, collected with care
Insight grounded in your context
Recommendations you can act on
WHY WE EXIST
Better Evidence for a Changing World.
Precision Edge Limited was established in response to the growing demand for credible data and research-led business insight. Our work brings together qualitative and quantitative research, fieldwork, data management, analysis and evidence-based advisory.
Knowledge of Nigerian and African markets, alongside international research exposure, helps us put findings in context. We work with organisations seeking to understand their audiences, identify opportunities and respond to changing market realities.
Insight with Purpose
We connect research findings to practical recommendations for business, policy, programmes and strategic planning.
Technology with Judgement
Established methods are supported by analytical tools and responsible applications of AI, with appropriate human verification.
PROFESSIONAL PRACTICE
The Way We Work Matters.
Our formal Code of Conduct sets expectations for employees and associates: professional behaviour, ethical responsibility, respect for colleagues and participants, and adherence to company procedures. These standards sit alongside our commitment to confidentiality, objectivity and accountability.
Our internal values emphasise being proactive, reliable, excellent and intelligent in our work. Diligence, efficiency, resourcefulness and sound judgement help turn that commitment into day-to-day research practice.
Respect for People
Clients, respondents, colleagues and communities are treated as participants in a shared research process.
Care for Information
Privacy and confidentiality inform how research information and client records are handled.
Attention to Detail
Careful preparation, methodological rigour and thorough review support useful, credible evidence.
OUR MISSION
To deliver credible data and actionable insights for better decision making across all sectors.
OUR VISION
To be a world class research centre of research excellence.
THE PRINCIPLES BEHIND THE PRACTICE
Trust is part of our methodology.
Teamwork
We bring together colleagues, clients, partners and participants to create shared value.
Trust & ethical practice
Honesty, objectivity and accountability guide our research and professional relationships.
Security & confidentiality
We safeguard the privacy of participants and the data entrusted to us.
Innovation
We embrace technology and new approaches to strengthen research quality and accessibility.
Customer-centricity
We listen carefully and design research around each client’s needs and context.
OUR PEOPLE
Expertise with a Human Face.
Research, technology and sector knowledge brought together by an experienced leadership team.
Abidemi Biodun-Oladoye
Founder & Chief Executive OfficerAbiodun Oladoye
Co-Founder · Technology & OperationsDr. Adeleke Adedeji Abraham
Human Capital & Organisational DevelopmentChief Mrs. Adetola Korede
Education, People & Social ImpactEmeka Okunamiri, MBA
DirectorINTERNATIONAL PERSPECTIVE
Local understanding.
Global experience.
Our founder’s UK research experience includes participation in Children of the 2020s, Growing Up in the 2020s, RAJAR, BARB, the Crime Survey, Understanding Society and transport research. This personal professional experience complements the company’s research work in Nigeria and Africa.
Professional affiliations of our leadershipMRSESOMARRSSSRAPAMRONIMRA
RESEARCH MEETS POSSIBILITY
Better fieldwork.
A more connected future.
We’re developing Precision Edge IntelliField: an AI-enabled platform designed to verify, train, connect and empower data collectors worldwide.
Explore our innovation IN DEVELOPMENT
IntelliFieldBY PRECISION EDGE
Verify
Train
Connect
Empower
Technology with human quality oversight.
RESEARCH-LED INNOVATION
TrustinInsurancenow.
A digital solution developed to address four challenges in Nigeria’s insurance sector: limited trust, low awareness, poor customer service and weak customer database systems. It reflects our commitment to turning research findings into practical solutions.
OUR PROMISE
Quality, speed and accuracy. An experienced, dedicated team. Practical insights and flexible solutions that respond to changing market realities.
CROSS-SECTOR UNDERSTANDING
Different industries.
The same pursuit of clarity.
LET’S MOVE FORWARD