Market Understanding
The research explored the context and characteristics of the pension industry.
Project Pension
Qualitative and quantitative research exploring market, customer behaviour and category insights in the pension industry.
The research brief.
Qualitative and quantitative research exploring market, customer behaviour and category insights in the pension industry.
Explore a similar research challengeTHE STUDY CONTEXT
Look More Closely at the Modern Pension Consumer.
Project Pension sought deeper intelligence about the insights and nuances that define the modern pension consumer. The brief was concerned with understanding consumers in the context of delivering quality service.
A qualitative and quantitative study examined the market, customer behaviour and the wider pension category.
Customer Behaviour
The study sought to understand the pension consumer’s experience and behaviour.
Category Insight
Qualitative and quantitative evidence were combined to examine the category more broadly.
DOCUMENTED SCOPE
A Combined View of People and the Market.
The company profile records the assignment in June 2022, with Redwood Consulting as the reference organisation. The project demonstrates the role of mixed methods in understanding service consumers.
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